Gerald Loftin, J.D., CFP®, AIF®

Coming from humble beginnings, Gerald learned the value of budgeting and saving early in life. He also learned that most individuals could achieve financial success through proper discipline and guidance. This vision stimulated great interest and led him on the path to become a financial educator. With over 20 years of industry experience, Gerald guides individuals, charitable organizations, and privately held businesses in the areas of asset accumulation and preservation strategies as the Managing Member of Proficient Wealth Counselors, LLC, the financial consulting firm he founded in 2000.

A graduate from Massachusetts School of Law and Finance major from Northeastern University, he has an appreciation for the power of the financial markets. Gerald is an Estate Planning instructor for the Boston University Program for Financial Planning. He is an active member of the Financial Planning Association (FPA). Gerald is a CERTIFIED FINANCIAL PLANNER™ professional (CFP®) and has earned the Accredited Investment Fiduciary® (AIF®) professional designation from Fiduciary360, receiving formal training in investment fiduciary responsibility. Gerald and his wife Veronica love being the proud parents of three beautiful daughters Egypt, Ginnifer, and Genesis.

Margaret Maggie Horan

Administrative Assistant |

Margaret “Maggie” Horan is the firm’s Administrative Assistant. She has been active with the company since the summer of 2015. Maggie’s role is to ensure that exceptional service is delivered to the firm’s clients and prospective clients, as well as to internal staff. She organizes client meetings and correspondence, and is often the first point of contact with clients.

Maggie developed a strong work ethic and can-do attitude in her previous work and extracurricular activities. As a competitive gymnast, she followed a strict training regimen, and failure was never an option. Her gymnastics career culminated in an invitation to compete, and subsequently medal, in the YMCA National Gymnastics Championships. Her strive for excellence in sports led to a Bachelor of Science degree in Health and Fitness from Mitchell College, as well as coaching positions in Gymnastics, Cheerleading and Figure Skating. Always looking for a new challenge, Maggie welcomed the opportunity to work in the exciting world of investment counseling and is thoroughly enjoying her new role with Proficient Wealth Counselors, LLC.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™,  and in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.